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5 Key Strategies to Beat Burnout

Resilience is an essential skill for employees in our VUCA (volatile, uncertain, complex, ambiguous) work environments. Resilient employees manage transition, stay productive, and are less likely to burn out and disengage. Rather than complain about changes and challenges, they manage both and continue to develop their careers and look for opportunities to make a positive […]

Podcasts Are Booming! Promoting Your Book With Podcasts in 2021 and Beyond

It’s hard to believe that the first podcast was recorded close to two decades ago. Especially in the past five years, podcasts have become a key part of our media outreach efforts to promote authors and books. There are currently 850,000 active podcasts, 30,000,000 episodes, and over half of the population of the United States […]

Should I Hire a Book Publicist? — Or do it myself?

Hiring Book Publicists: Facts and Misconceptions “Should I hire a book publicist?” is a question many authors and publishers ask themselves as they are planning the launch of a book. It’s a crucial decision in the process of deciding how to market your book and one that can have significant ramifications in the short and […]